Logo Variant
Selector
Move the sliders, or type a HEX code, to see which variant of the logo to use on that background.
For SOT a background answers two questions, not one. The brand book allows the logo on the eight key colours “without changing its colour or any of its components” (p6, p9) — so the tool tells you which key colour to ink the mark in, and whether your background is a recommended ground at all.
Pick a ground
Guideline p6, p9, p60Hue, saturation and brightness. Click the canvas or the filename to download the SVG.
Every ink, ranked
Contrast is derivedAll eight key colours against the current ground. Documented pairings sort first, then contrast.
| Ink | Hex | Contrast | Book | Verdict |
|---|
How it
Decides
Three checks, in order. Only the first two are brand law; the third is an engineering floor this system adds.
The three checks
| Check | Source | Rule |
|---|---|---|
| Is the ground approved? | p6, p9 | The logo may be placed on a recommended background colour without changing its colour or components. The recommended set is the eight key colours (p16, p44). Anything else is flagged off-palette, with the nearest key colour offered. |
| Is it a documented pairing? | p60 | The six ordered pairs of RGB Blue, RGB Green and RGB Magenta are shown in use in the brand book. These sort to the top, and are labelled, even when their contrast is low. |
| Does it hold up? | Derived | Contrast ratio against WCAG 2.2 1.4.11 non-text contrast: 3:1 minimum for a graphical object, 4.5:1 treated as strong. Not in the brand book. |
Why contrast cannot be the whole answer
The brand book's own duotone pairings run from 6.26:1 down to 2.29:1. Magenta on green and green on magenta both sit at 2.29:1 — under the 3:1 floor — yet the book puts them in use on p60. They are chosen for optical vibration, not legibility.
So a plain contrast checker would mark the brand itself as wrong. This tool reports both facts instead: the pairing is documented, and its ratio is below the floor — which in practice means use it at display scale, and pick a higher-contrast ink for a small mark.